El Magico : Steakhouse & Sweethouse in Luxembourg City
![](https://cdn.myportfolio.com/c19030e9-cd16-470b-8c9f-437f7776065f/442e5bf3-06ec-47f6-9699-cd6346dcb0e6_rw_1920.png?h=d2d906d8fdce2c3614158752d880f991)
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* this design didn't make the cut, but elements of it were used in the menu and on the business cards
*El Magico is a new steakhouse that has opened up here in Luxembourg. I had the pleasure on being part of the team to create El Magico's brand, both digitally and in the real world.
The first step with this project was to create a website. This website needed to showcase what El Magico will provide : not just a boutique steakhouse experience, but also an in-house bakery providing hand-crafted desserts. These were contrasting ideas and it was decided that a sort of dual landing page, where the user can choose what part of the business they were interested in would be necessary.
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While waiting for the my colleague to finish developing my design, I was tasked with helping with the creating of some print materials. The client requested business cards, a flyer to pass out in the mail, a billboard design and a beach flag design. Some of the designs took several iterations before approval by the client.
![](https://cdn.myportfolio.com/c19030e9-cd16-470b-8c9f-437f7776065f/f8eadd91-2d6f-4112-9e24-25efc037dd52_rw_1200.jpg?h=3debfc00e3c537e3e4478ce7dff2e40b)
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*the billboard
![](https://cdn.myportfolio.com/c19030e9-cd16-470b-8c9f-437f7776065f/92d7cfb5-36b4-450e-b862-25551639d1e1_rw_3840.png?h=3977e92e19c2da3b6a3d5f5296835bfc)
We also designed their social media presence on Facebook and Instagram.
![](https://cdn.myportfolio.com/c19030e9-cd16-470b-8c9f-437f7776065f/4b5214d9-e2bd-41a3-bc2d-1c4f94b51a88_rw_1920.png?h=7e8b54909726986776a24048d9ae5471)
*banner v1
![](https://cdn.myportfolio.com/c19030e9-cd16-470b-8c9f-437f7776065f/57e2e65d-1005-42f4-b4cd-17b906c1b715_rw_1920.png?h=5d6b496bf75543c9f2a911f490f3b781)
*banner v2
![](https://cdn.myportfolio.com/c19030e9-cd16-470b-8c9f-437f7776065f/f761c2c1-1ca1-445f-b716-9715a6e0d1c2_rw_1200.jpg?h=05ab2ebd4a61a80ba12e4c8f7af88406)
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A series of facebook posts were created
![](https://cdn.myportfolio.com/c19030e9-cd16-470b-8c9f-437f7776065f/2149f3f0-050b-424d-9360-db4c8c6af55e_rw_1200.jpg?h=3acc0a8c7b94d3da18558be3bba22b3b)
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The live website can be found at www.elmagico.lu