SmileNow : Teeth Whitening bar in Luxembourg
I created the entire visual identity for a new business here in Luxembourg called 'SmileNow'. I worked from designing their logo, aiding in creating their social media presence, and designing various print materials; I also designed and then developed their website.
Their logo went through many iterations and started on paper, until finally landing on a simple type logo with a visual element in the O that hints at a smile.
Most of the project was done solely by me, but I was helped at times with my creative manager who made some small changes and added some additional graphic design products.
Luxembourg's premier teeth-whitening bar
The client also requested a number of print materials prior to their grand opening. I created a brochure and a flyer for their business. Due to the multi-cultural reality of Luxembourg, a challenge presented itself : How best to display 2 languages on a brochure and a flyer?
For the brochure, due to large amount of text, we decided it would be best to make a French version and an English version.
For the brochure, due to large amount of text, we decided it would be best to make a French version and an English version.
I also created a 3 fold flyer to display package prices, while implementing both English and French on the same flyer.
Using my designs, we created a series of business cards for the client as well :
After creating the graphic design for print, it was time to focus on graphic design for digital. We offer a social media package that included creating a profile avatar for both Facebook and Instagram. The package also included a Facebook banner, digital carousels, Instagram stories and several posts.
Facebook carousels are useful for telling a story, or providing information. Or sometimes both!
Several initial posts were created to provide content for their social media. They needed to be short, informational and memorable. I hoped to provide interest while keeping the posts easy to read and understand.
Finally, it was time to begin creating the website. I worked in pen and paper to create the wireframes and then using Xd, I put together a clickable prototype. After the prototype was approved, I began building and developing the site using HTML/CSS, PHP, Javascript (and its frameworks) as well as a few other technologies.
SmileNow was a pleasure to work on and I'm quite proud of the result. The live website and business can be found at : www.smilenow.lu